the description
E-marketing has become something that is not hidden from anyone in the accelerating digital age in which we live. Marketing methods have changed and developed in an unprecedented way, and modern e-marketing channels have multiplied in a way that did not exist before, with the presence of many electronic platforms visited by billions of people, so it has become Accessing them is clearer and easier than before.
Yes, this seems like a general statement, but if we wanted to delve more into the world of digital marketing or e-marketing, we would find that platforms like Facebook or Twitter have millions and tens of millions of people from the countries in which we want to promote our products. What does this mean? By using the best e-marketing methods, we can deliver the right product, to the right customer, at the right time, and this is the essence of digital marketing.
What will you learn
The basics of electronic marketing and how global platforms work in it
How has the concept of digital marketing changed with the emergence of modern platforms and its difference from traditional marketing?
Basic concepts and terminology in digital marketing
Learn to create and manage advertising campaigns on Google services!
Learn to create and manage advertising campaigns on social media platforms!
Basics and best practices for successful targeting of digital marketing campaigns
Unit One: Introduction to the world of electronic marketing and advertising on the Google search engine
In the first unit of this free course, we will learn about basic concepts in the world of digital marketing, and then we will begin to learn about Google ads and their types, whether they are on the search engine or on websites.
