ABOUT US
As a family-owned business, we take a long-term view in everything we do, because we believe that sustainable success requires uncompromising commitment.
That’s the reason why some of the world’s most admired and innovative brands from the USA, UK, Japan, Sweden, France, Germany and Switzerland – from sectors as diverse with each other as automotive, retail, real estate and finance – trust Al-Futtaim with their own reputation and commercial success.
And through our inherent customer-centric approach and relentless pursuit of perfection, we add significant value – connecting consumers in more than 20 markets with these brands in contemporary, powerful, meaningful and emotional ways that create longstanding relationships based on loyalty and mutual trust.
Our decades-long experience allows us to embrace and foster new, forward-thinking business practices and seamlessly blend those into our corporate DNA and people-first philosophy whilst upholding the value of integrity within a spirit of collaboration.
Marketing Manager
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview of the role:
This role is responsible for developing, implementing, and executing a creative marketing strategy to effectively achieve brand campaign objectives, sales targets and increase market share through effective media planning in line with respective business strategies. The role will oversee Marketing for Automotive, Electronics and Watches division of DOMASCO.
What you will do:
• Define and manage brand positioning to increase brand power for Automotive, Electronics and Watches
• Develop advertising campaigns, media plan, contact strategy including:
o Offline media
o Digital media including website and social media strategy development
o Owned media such as POS, local special events for branches
o Brand management encompassing sponsored events, national events, Ramadan, National day, Motorsports, etc.
o Develop and pilot marketing efficiency monitoring, ROI, PDCA
o Regular updates on showroom and dealer channel branding requirements
o Monthly marketing reports on activations and results
o Liaise with Blue Rewards to list DOMASCO brands and implement loyalty offerings
o Subsidy management and initiate claims receivable from principal brands
• Define and develop all entity events for internal and external stakeholders, including media
o Lead brand corporate identity definition and implementation
• Manage the online product catalogue, including product descriptions, images, pricing, and inventory levels
• Implement features and functionalities that improve customer satisfaction, such as live chat, customer reviews, and personalized recommendations
• Lead marketing performance efficiency PDCA
• With a focus on After Sales, drive operational direct marketing/ CRM marketing and one to one marketing for cost efficiency and increased retention with development of efficient monitoring of ROI and PDCA
• Track and analyze key performance metrics, such as sales data, conversation rates, traffic, and customer behavior
• Support (with the Head of Business) the relation with the OEM (principal), establish close relationship to maximize the partnership, to secure Qatar market voice of the customer, influence decisions that could affect DOMASCO business
Required skills to be successful:
• Leadership skills
• In-depth expertise in Social Media marketing
• Financial acumen and budget management
• Events management
• Attention to detail
• Stakeholder management
• Time management skills
• Excellent written and verbal communication
Strategic Planning
- Brand Positioning: Ability to define and articulate a clear brand identity and value proposition for the Automotive, Electronics, and Watches sectors.
- Media Planning: Proficiency in developing comprehensive media plans that integrate offline and digital channels to maximize reach and effectiveness.
Creative Development
- Campaign Development: Experience in conceptualizing and executing creative advertising campaigns across various platforms, ensuring alignment with brand goals.
- Event Management: Skills in planning and executing both corporate and consumer-facing events to enhance brand visibility and engagement.
Digital Marketing
- Digital Strategy: Knowledge of online marketing strategies, including SEO, SEM, social media marketing, and content creation to drive brand awareness and engagement.
- Website Management: Ability to manage an online product catalog, ensuring content is accurate and engaging, and optimizing user experience.
About the team:
This role will report to the Head of Business and will manage 3 direct reports.
What equips you for the role:
• Bachelor’s degree in Marketing or Business Administration
• 7 years Marketing experience with 5 years in a similar role
• GCC experience, Qatar experience preferred
• Automotive Experience is preferred
• In depth understanding and expertise in all aspects of social media marketing
• Strategic and structured business and marketing understanding
• Data driven outlook with focus on sales results and measurable KPIs
About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers – right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.
Customer Service Representative
Overview of the role:
Support the rental sales team with handling customer enquiries, telephone rental sales and existing rental extensions/renewals/follow up. Suport the rental sales team on the rental desk as and when required. Always delivering professional, superior customer service in all interactions. Admin work to support the rental sales team.
What you will do:
Achieve monthly sales target for new rental sales and existing rental extensions.
Follow up existing customers for rental contract extensions and secure payment for these. Ensure vehicles are returned on time and actioned appropriately for those being off-hired.
Handle new inbound and outbound sales enquiries as required Customer enquiries reports and closing ratios
Ensure high standards of customer satisfaction so that set standards are met and exceeded. Recommend process of improvements so that the front end operations run smoothly and efficiently.
Ensure compliance of rental sales SOPs and make recommendations to improve internal efficiencies and the customer experience.
Ensure accuracy of documentation and system entry to achieve zero-error records.
Support rental sales supervisor to follow up customers for overdue payments as required.
Ensure accurate reporting of customer information including name, contact number, emails, etc
Ensure accurate information is taken from customers and recorded for marketing purposes .
Required Skills to be successful:
Job-Specific Skills: PC literate with strong MS Office skills, Strong admin skills, Understanding of vehicle rental will be an advantage.
Behavioural Competencies: Customer service skills, Excellent communication skills, team player, planning and organization, problem solving.
More Skills:
Customer Service Skills
- Communication: Strong verbal and written communication skills to handle inquiries and provide clear information to customers.
- Empathy: Ability to understand customer needs and concerns, ensuring a positive interaction and fostering trust.
Sales Skills
- Sales Acumen: Knowledge of sales techniques to effectively convert inquiries into rental agreements and extensions.
- Goal-Oriented: Focus on achieving monthly sales targets, with a proactive approach to following up on leads and existing contracts.
Administrative Skills
- Organizational Skills: Strong ability to manage administrative tasks, including tracking inquiries, maintaining customer records, and processing payments.
- Attention to Detail: Ensuring accuracy in documentation, compliance with SOPs, and following up on rental extensions and vehicle returns.
Problem-Solving Skills
- Analytical Thinking: Ability to assess customer interactions and sales processes to identify areas for improvement and implement changes.
- Adaptability: Flexibility to handle unexpected situations, such as last-minute inquiries or issues with vehicle returns.
What equips you for the role:
Minimum Qualifications and Knowledge: Graduate
We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.
Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.
As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.
